Sustaining a strong viewership trend, beIN SPORTS en Español scored another ratings victory, with three of the top five sports telecasts of the day among Spanish-language cable networks on January 24, 2016. According to Nielsen Media Research, the Real Madrid vs. Real Betis match delivered a total average audience of 454,000 viewers on beIN SPORTS en Español. The other two of three beIN SPORTS en Español telecasts to top the day included the Atlético de Madrid vs. Sevilla match and the Network’s studio pre-game show, “The Express Preview,” which aired prior to the Espanyol vs. Villarreal matchup.
“We’re thrilled to see the continued viewership and positive reaction from our fans”
“We’re thrilled to see the continued viewership and positive reaction from our fans,” said Antonio Briceño, Deputy Managing Director of beIN SPORTS. “Satisfying our viewers’ thirst for the highest quality sports programming and content is our goal, and we couldn’t be happier to see the continued success of our LaLiga coverage and original beIN SPORTS programming.”
The Real Madrid vs. Real Betis match outperformed the “Somos LMX” original studio show on Univision Deportes, and prior to the Real Madrid matchup, an audience of 193,000 average total viewers tuned in to watch Atlético de Madrid vs. Sevilla on beIN SPORTS en Español. In fact, all beIN SPORTS en Español’s LaLiga matches which aired on January 24, 2016, including Deportivo vs. Valencia, averaging 125,000 total viewers, out-delivered competing network broadcasts including: Univision Deportes’ Liga MX match featuring Pumas UNAM vs. Puebla match, which delivered an average of 114,000 total viewers, Fox Deportes’ Bundesliga match featuring Frankfurt vs. Wolfsburg, which delivered 64,000 total viewers and Fox Deportes’ NFL NFC Championship broadcast featuring Arizona vs. Carolina, which delivered an average 104,000 total viewers.
Rounding out the top five Spanish-language sports telecasts of the day on January 24, 2016 was beIN SPORTS’ “The Express Preview” pre-game show airing ahead of the Espanyol vs. Villarreal match, which drew in an average 107,000 total viewers. All beIN SPORTS original studio shows feature a team of star-studded talent and commentators, providing in depth analysis and predictions of the anticipated matches.