The Light on Immigrant Small Business


FocusON Immigration

Bringing Vitality to Main Street: How Immigrant Small Businesses Help Local Economies Grow

A report by Americas Society/Council of the Americas and the Fiscal Policy Institute

With more than 40 pages of data and analysis, the report addresses the challenges of revitalizing central city business districts at a national level and provides an in-depth qualitative look at how immigrant entrepreneurship has promoted economic growth and neighborhood revitalization in Nashville, the Twin Cities, and Philadelphia. The presentation of the report will be broadcast live on Wednesday January 14 at 6:30pm ET Tune in and join the conversation: | @ASCOA | | #NYCimmigration

Univision Buys The Root


20150525 PDF PG6 ROOTBranching beyond its core Hispanic audience, Univision Communications has purchased The Root, a top online destination for African American news and commentary. The site reaches an average of 5 million unique users per month, according to ComScore.

Univision says The Root will leverage its digital production facilities and publishing infrastructure, while retaining its editorial voice and remaining true to its mission.

“This bold new partnership between Univision and The Root underscores the ties that have long bound people of color together throughout the Western Hemisphere and is a sign of even greater levels of communication, collaboration and exchange between these culturally vital groups of people,” said Professor Henry Louis Gates Jr., director of the Hutchins Center for African and African American Research at Harvard University and chairman/co-founder of The Root.

The acquisition comes at a time when African-Americans comprise 12.3% of the population, and Hispanics amount to 17.7%.

“Our diverse communities are continuing to define the fabric of the country, from buying power, to social influence, to elections,” added Univision president of news and digital Isaac Lee.

Pasa La Prueba in Las Vegas


Delighted to share with you the Pasa La Prueba (Pass the Test) proof of performance promo spot we start airing today thru Friday. Pasa La Prueba is another in a series of MundoFOX Las Vegas community initiatives. A year ago, the Nevada Legislature approved driver authorization cards, as you may know. Thousands of people have been unable to pass the Nevada DMV test, so our news folks decided to help: we organized a 4-hour seminar to teach people the rules of the road and driver safety. It was a free event. Participants received a coursebook. We figured we could handle 300 folks, but nearly 500 showed up! This event was held on Sunday at the Eastern Indoor Swap Meet. It was a 4-hour seminar, and tens of people stayed afterward to thank our news folks and our sponsors – The Libre Initiative, Attorney Glen Lerner, and Leaders Tax Services – for this community service. Had it not been for our sponsors, we could not have made this possible, as there were significant hard costs.

Got Your Game Face On For Copa América Centenario?

Dieste is a leader in multicultural marketing and diversity in the workplace – and we have the faces to prove it!


Dieste gears up for Copa
Dieste gears up for Copa América Centenario*

Employees at Dieste, like the teams soon to vie over the Copa América Centenario, come from many places. Diversity is one of the things that make Dieste unique, with a variety of faces representing the U.S. as a whole. We thought it’d be exciting (and we’re not the only ones) to show off some of the countries we have a personal connection to by showcasing our pretty mugs wearing some of the participating national colors.

CopaCentenarioPhoto credit: Copa América Centenario

True, it’d be awesome if we have someone from every of the 16 countries playing (we’re looking at you Jamaica, Haiti, Paraguay, Bolivia and Panama) and we have many more people at our offices whose country won’t be at Copa América Centenario, but the point is: If you’re looking for a team deeply knowledgeable and committed to a multicultural audience, then look no further and visit us at


Why Should Marketers Care about Copa América Centenario?

  • It is the oldest international continental fútbol competition, celebrating its 100th anniversary
  • This is the first time the Copa is played outside of South America
  • The projected per game audience on Univision will be larger than the 2014 FIFA World Cup (the World Cup final set a U.S. record with 26.5 million viewers)
  • Virtually every major team of interest to U.S. Hispanics is represented
  • Star power – think Messi, Neymar, James, Chicharito, Dempsey. The top 10 players in Copa América have a combined 750 million follower fan base in social media
  • 32 games will be played in 10 of the largest U.S. cities in stadiums with 50K+ capacity

Don’t forget, Copa América Centenario kicks off this Friday with the U.S. playing Colombia. games will be played in 10 of the largest U.S. cities in stadiums with 50K+ capacity

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