Do The Political Views of Millennials Make Sense?


The Atlantic wrote a timely piece about how the political views held by Millennials don’t make any sense. The article goes on to explain that according to a recent poll conducted by the Reason Foundation, the political views held by young adults, 18 to 29 years of age, are contradictory and do not make sense.

For those of us immersed in politics and in the hope of a better future, this finding is scary – especially when you consider that Millennials (given the population size) could very likely determine who our next president will be.

In March, the Pew Institute conducted a similar survey showing that Millennial views and attitudes are an array of paradoxes. Here are some examples:

  • While Millennials are the most technologically connected, they don’t trust people.
  • Millennials hate the political parties but have the highest opinion of Congress.
  • Millennials are the most likely to be single parents and the least likely to approve of single parenthood.
  • Millennials voted overwhelmingly for Obama, want universal health care, and are fine with a bigger government … but they oppose Obamacare.
  • 58% of Millennials want to cut taxes overall and 66% want to raise taxes on the wealthy.
  • 66% of Millennials say: “when something is funded by the government, it is usually inefficient and wasteful, however, 2/3 of young adults think the government should guarantee food, shelter, and a living wage.”
  • Millennials don’t know what socialism is, but they think it sounds nice. 49% of young adults think socialism is preferable to capitalism, but only 16% of Millennials could accurately define socialism in the survey.

With the 2016 presidential election less than a year away, it’s important for candidates to understand what’s really important to Millennial voters, and on the flip side, it’s imperative that the voters become educated before casting their vote. We can’t vote based on gender or race – we need to evaluate the whole package.  Our future depends on it!

Stay up to date with latest in millennial marketing and follow Dieste Inc., a multicultural advertising agency located in Dallas, Texas. Subscribe to Provoke Weekly to learn about the trends in the multicultural market.

Marco Rubio Returns To Childhood Home: Las Vegas, Not Miami

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Republican presidential candidate Sen. Marco Rubio, R-Fla., speaks at the Georgia Republican Convention, Friday, May 15, 2015, in Athens, Ga. | David Goldman AP

When Marco Rubio attends his 44th birthday party and fundraiser at the home of the host of the “Pawn Stars” reality show Thursday, it won’t be his first birthday in Las Vegas.

The Cuban-American son of South Florida spent part of his childhood in Las Vegas, from 1979 to 1985, where he joined the Mormon church, became a fierce union supporter at a tender age and grew alienated from his Cuban-American peers before returning to Miami for high school. In these formative years, Rubio impressed schoolmates and neighbors as a curious and driven boy who talked too much in class and showed early signs of the policy wonk and competitive player he would become.

Rubio’s Vegas sojourn is more than a biographical quirk. It could also help the Florida senator in an early-voting state that is critical to his hopes of winning the Republican presidential nomination. As the son of casino workers who lived in a modest house in a blue-collar neighborhood, Rubio can speak in a personal way to the heavily immigrant population of service workers who have helped turn Nevada into a Democratic-leaning swing state during presidential elections.

“It helps him tell a really good story in Vegas,” said Yvanna Cancela, political director of the Culinary Workers Union, which represents many casino workers. “He can talk about his mom the housekeeper and his dad the bartender, and hundreds of thousands of people will identify with that.”

Still, many casino workers don’t vote in the Republican caucuses and Rubio must distinguish himself in a large pack of rivals. Nick Phillips, political director of the Clark County Republican Party, said he has only recently begun hearing about Rubio from activists. Wisconsin Gov. Scott Walker and Kentucky Sen. Rand Paul have been getting more attention.

Nevada move

Three of Rubio’s aunts had settled in Nevada by the time his family relocated there in 1979, searching for a quieter life than in crime-ridden Miami. Rubio’s father, Mario, came five months earlier to look for a bartending job. Rubio, then 8, his parents, younger sister Veronica and grandfather moved into a four-bedroom house on a cul-de-sac at the northern edge of town.

In his memoir, “An American Son,” Rubio recounts a wholesome neighborhood atmosphere with afternoon games of cowboys and Indians, Cub Scout trips and church events. Rubio, his sister and mother were all baptized in the Church of Jesus Christ of Latter-day Saints, to which his aunt’s family living nearby already belonged. His father did not join the church, partly because of its prohibition on alcohol and caffeine, but took the family to Utah to see famous Mormon sites.

Rubio and some of his cousins formed a youth band called the Sunshine Cousins, modeled on the Osmonds, the most famous Mormons of the day. Rubio eventually returned to Catholicism and took his first communion at age 13. However, Rubio’s campaign says he has not asked the LDS church to remove his name from the list of the faithful. The church considers people who have been baptized to be Mormons unless they formally withdraw their names from the religion.

Recalling a young Rubio

Bryan Thiriot lived across the street and he and his four brothers played regularly with the Rubio kids. He recalls Rubio bee-lining to the current events and magazine section at the library and talking so much in his 4th grade class that the teacher sat him in a corner to memorize the dictionary. He also liked to discuss Social Security in elementary school.

Rubio was crazy about football, but he saw the Thiriot boys hitting a tennis ball off the side of their house. The next day the Thiriots discovered him relentlessly doing the same.

“He’s always wanted to improve,” Thiriot said. “You could tell something special was going to happen with him.”

The Rubio household was distinguished by its conservatism. Thiriot recalls Rubio saying Ronald Reagan was the nation’s greatest president. But Rubio also became a strong union supporter. His father was a Culinary union member, and Rubio joined him on the picket lines when the union went on strike at the casino where he worked in 1984. “I was excited to be part of the cause and join forces with striking workers,” Rubio wrote. “I became a committed union activist.”

The strike went nowhere, and the family’s precarious finances were pressed. Mario Rubio returned to work. “I accused him of selling out and called him a scab,” Marco Rubio wrote. “It hurt him and I’m ashamed of it.”

Returning to Miami

The next year the Rubios moved back to Miami, where Marco started high school.

He had grown accustomed to Las Vegas’ diversity, playing on a largely black football team and befriending Anglos and Mexican-Americans. He wrote in his memoir that he was startled returning to his predominantly Cuban-American South Florida community.

Back in Nevada, cousin Mo Denis became a Democratic state senator. In 2012, Denis stood outside a Mitt Romney campaign event that Rubio headlined in Las Vegas to give the Democratic rebuttal.

Denis says his cousin’s mind was broadened by his years in Nevada. “He definitely had a different view of things in Las Vegas than he would have in Miami,” Denis said.

Read more here.

Inviting Eight Million U. S. Permanent Residents


República, the Miami-based cross-cultural advertising, communications and digital agencies, last week unveiled “Stand Stronger,” Citizenship Awareness Campaign designed to encourage the 8.8 million eligible lawful permanent residents to apply for and obtain U.S. citizenship.

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Launched to coincide with the annual Citizenship Day activities, the “Stand Stronger” campaign is a project of non-profit Civic Nation that will leverage the Obama Administration’s efforts to build a multi-year, nonpartisan, educational, public awareness initiative supported by the public sector (federal, state and local governments), private sector, philanthropy and media. The goal is to educate and empower the millions of eligible permanent residents to become new Americans by pursuing the naturalization process in order to access opportunities and to reach their full potential as U.S. Citizens.

República is providing its services pro bono, including strategy, branding, creative, digital, messaging and social media platforms for the campaign, all focused on demystifying potential obstacles that are inhibiting eligible permanent residents from applying for citizenship. Key barriers to naturalization include lack of understanding about the process, concern about the English language requirement, lack of time to prepare, and real or perceived inability to pass the naturalization exam.

“By becoming an American citizen, you’ll be taking an important step toward giving your dreams a chance to grow with the promise of increased job opportunities the rights and freedoms afforded to all U.S. citizens and the opportunity to give back to the country you now call home,” says President Barack Obama in the campaign’s inaugural Public Service Announcement.

The multi-year effort will be launched in English and Spanish (“Más Firme. Más Fuerte.”) and will also include Chinese Mandarin and Tagalog assets, targeting regions with the greatest populations of legal permanent residents – California, New York, Texas, Florida, Illinois, New Jersey, Massachusetts, Virginia, Washington and Arizona.

“‘Stand Stronger,’ is a campaign that we believe will inspire and mobilize those 8.8 million eligible residents to make the commitment to becoming American Citizens,” said Jorge A. Plasencia, República chief executive officer. “I commend our outstanding team members who have worked tirelessly to bring the campaign to life, and thank our partners for their significant support.”

“Stand Stronger” is a multiplatform campaign that features a website ( built by República, as well as public service announcements, social media platforms and engagement (@StandStrongerUS), digital advertising, and print collateral. Celebrity influencers will also be incorporated into forthcoming creative assets of the campaign.

“The campaign’s main message is that becoming a naturalized citizen matters – today and in the future – and will positively impact you, your family, your community, and ultimately, our country,” said Luis Casamayor, República chief creative officer. “Our creative inspiration is that naturalization is not about changing your identity, but about building upon who you already are.”

“Stand Stronger” is activated through the collaboration of a coalition of non-profit, philanthropic and private sector contributors organized by Civic Nation, a charitable and educational organization that promotes sensible public policies. In addition to República, other contributors include: PVBLIC Foundation, an in-kind grant making organization aggregating donated advertising to support “Stand Stronger,” and TruthCo., an innovator and pioneer of in-depth, actionable cultural insights contributing market data for the campaign.

Whatever Happened to Latino Political Power?


DEMOGRAPHY is destiny, or so the saying goes, but Latinos are learning this political season that destiny can take detours.

As their population in the United States surged from 35 million in 2000 to nearly 57 million, Latinos became the subjects of a feel-good political story that bathed a marginalized minority in the glow of demographic triumphalism. Acting as a cohesive political force, Latinos were supposed to power Democratic majorities for decades and enshrine the welcoming immigration policies they overwhelmingly favor.

Instead, the 2016 campaign is showing how viscerally the paranoia of a majority can take aim at those gaining ground. Rather than a moment of triumph, this could be the year of the Latino eclipse.

“Today we march. Tomorrow we vote.” That chant brought more than a million people into the streets in 2006 to protest tough immigration policies promoted by conservative Republicans. Since then Latinos have held to an ethnic empowerment strategy based on a single policy objective — citizenship for unauthorized immigrants — and a single tactic — becoming an essential constituency in presidential elections.

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