The Early Ones

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You are invited to attend the Upfront event for Entravision Communications.

Taking place on Thursday, September 29th at the Edison Ballroom in NYC, the integrated upfront event will include presentations on Entravision’s television, radio and digital properties, with remarks from key executives and talent.

We expect seats to fill up fast, so please RSVP as soon as possible – see additional information below.

I would also be happy to arrange for you to speak with an Entravision executive during or prior to the event.

Kind regards,Kathleen, Hopkins  212-739-6733

National TV Upfront Rises For First Time In 3 Years

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National TV advrtising sales upfront deals look to rise, on average, by 10% in the cost per thousand viewers with total dollar volume growing mid-single-digit percentages — the first time there has been overall growth in three years.

Though the upfront process has yet to be completed, media consulting company Media Dynamics says national TV networks are looking at a 4.5% rise, or $800 million, to land at $18.61 billion — $9.86 billion for cable networks and $8.75 billion for the broadcast networks.

It is the first time the upfront TV market has seen a gain in dollars since the 2013-2014 upfront selling period.

In the two previous years, the upfront market witnessed declining dollar volumes of 3.0% for the 2015-2016 TV season and 4.4% in the 2014-2015 TV season. Upfront dollar volume for the coming season is back to near levels seen for the 2012-2013 TV year, when estimates totaled $18.67 billion.

CPMs, the cost per thousand viewers, has climbed around 10% so far, according to Media Dynamics estimates — to an broadcast network average of $47 for perime time adult 18-49 viewers, compared to $43 for the current season.

Cable’s network CPMs are estimated to be $31 for next season versus $29 for 2015-2016.

Much of traditional TV networks rise in upfront dollars this year has to do with advertisers concerns over digital media in terms of “visibility” of commercials — including ad blocking technology. Ed Papazian, president of Media Dynamics, says this has slowed some digital media buying.

Azteca Unveils Glassworks Digital Content Studio

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Azteca America kicked off the New York leg of its “Game On!” 2016-2017 Upfront tour with a roster of family game shows, reality programming, dramas and sporting events as well as innovative ways to reach consumers through a new advertising production arm. The announcements were made by executives Manuel Abud and Craig Geller. Executive Vice President, Network Sales and Digital. They were joined by network talent Verónica del Castillo, Rafael Mercadante. Sports journalist Inéz Sainz, and the voice of Liga MX on Azteca, Christian Martinoli

The network, which ended 2015 as the fastest-growing Spanish-language network in primetime with 41 percent growth among adults 18-49 and 44 percent growth among adults 18-34, is showcasing its new programming and digital offerings to advertisers in four key markets – Los Angeles, Chicago, New York and Dallas – via customized, solutions-based presentations emphasizing Azteca’s reach as a multiplatform, data-driven media company.

“Azteca America enters this upfront season on the heels of delivering its best March ratings in five years across all key demos in primetime,” said Abud. “We have made good on all of last year’s promises and our ‘Game On!’ theme underscores our proven counter-programming strategy, further solidifying our position as an entertainment leader in the U.S.”

Programming for the upcoming year will include family game shows, adventure reality programming, original dramas and sporting events.

This year welcomes the return of the successful 7PM family hour, La Hora Ganadora with the debut of “Ahora Caigo.”  The 8PM adventure reality block features Desafío” followed later in the evening at the 10PM hour by the drama series “Rabia.” They join “Al Extremo” and “Primetime Fútbol of the network’s franchises.

The network also unveiled the creation of Azteca GlassWorks Studio, an in-house digital content provider devoted specifically to creating multiplatform “stories” for advertisers.

As audiences continue to evolve and take greater control of their entertainment choices, Azteca GlassWorks Studio will provide customized messaging for advertisers and marketers looking for innovative ways to tell their brand stories to consumers. This collaborative approach to native content will enable clients to create brand experiences and further establish Azteca as a multimedia entertainment company.

Azteca also introduced its digital programming strategy under the theme “A Better Life” with content that is specific to the needs of its audience. By going to AztecaAmerica.com, visitors can get the latest news, entertainment and sports in their language and from their point of view. “A Better Life” extends into other social media as well, with feature deals, opportunities and information important to Latinos, available on their computers and mobile devices, and through social media platforms.

The network, which ended 2015 as the fastest-growing Spanish-language network in primetime with 41% growth among adults 18-49 and 44% growth among adults 18-34, is showcasing its new programming and digital offerings to advertisers in four key markets – Los Angeles, Chicago, New York and Dallas.

NBCU Telemundo to Present Jennifer Lopez at Hammerstein Ballroom

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NBCUniversal Telemundo Enterprises will present global superstar, Jennifer Lopez at a private concert exclusively for its advertising clients on Monday, May 16, 2016 at 6pm at The Manhattan Center’s Hammerstein Ballroom in New York City to celebrate Telemundo’s successes this past year. Lopez’s performance will mark the first of several collaborations by the entertainment icon in upcoming Telemundo projects to be announced.

As it was announced previously, NBCUniversal Telemundo Enterprises and its brands Telemundo and NBC UNIVERSO, will join the NBCUniversal advertising Upfront presentation that morning at Radio City Music Hall as part of its entire portfolio of broadcast and cable networks including Bravo, CNBC, E!, Esquire Network, Golf Channel, MSNBC, NBC Entertainment, NBC News, NBC Sports Network, Oxygen, Sprout, Syfy and USA.

Lopez currently Executive Produces and stars in “Shades of Blue” on NBC, which was recently renewed for a second season and was critically applauded by prominent publications including The New York Times, Hollywood Reporter, Entertainment Weekly, Los Angeles Times and TV Guide. The multi hyphenated entertainer’s Vegas residency entitled “Jennifer Lopez: All I Have” received rave reviews, with a sold out first run.

The dazzling two hour live concert blends Lopez’s music library, that spans over 20 years, in a once in a lifetime incredible live show event. She returns to the Axis Theater at Planet Hollywood Resort and Casino on May 22nd with 30 shows sprinkled throughout the year. Lopez is also currently working on new music under her deal with Epic Records, including the recently released single “Ain’t Your Mama.”

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