Azteca America Signs Affiliate Agreement

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20150504 PG13 AztecaAmericaAs part of the network’s ongoing dedication and commitment to servicing the U.S. Hispanic audience, Azteca America announced today that it has signed an affiliate agreement with KDKJ, to be broadcast on channel 27.2 in Tyler/Longview, Texas.

The station will carry Azteca America’s programming, including news, entertainment, novelas and sports programming, as well as the network’s popular “Viernes Futbolero” franchise. This new addition expands Azteca America’s network to 64 stations, 27 of which are operated by Azteca America.

“We welcome KDKJ to the Azteca family and look forward to working with DTV America to deliver first rate service and quality programming to the Hispanic community in the Tyler/Longview Texas area,” said Martin Breidsprecher, Azteca America, Chief Operating Officer.

Irwin Podhajser, SVP Broadcast Operations for DTV America added,  “We are excited to add Azteca America to our programming line-up for Tyler/Lufkin. It is about giving the local Hispanic community a voice, not just another channel.  In fact we are the only television station in the market that is making Spanish-language programming our top priority.”

About Azteca America’s Network.

Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B. de C.V. one of the two the largest producers of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.

About DTV America Corp. 

DTV America Corp is an innovative broadcast company based in South Florida and is one of the largest holders of television licenses. Programming includes Azteca America, Telemundo, Estrella TV, MundoFox, My Network TV, Antenna TV.  Additionally, DTV America Corp is the largest affiliate group for DrTV Channel, a new hyper localized health centered television channel.

Contact:  Widad Leal  wleal@aztecaamerica.com 818-631-0828

Jorge Ramos On Time

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The Fusion and Univision anchor made one of the covers of Time’s 100 most influential people in 2015.

The veteran newsman may be somewhat unknown to English language audiences, but his respected stature in the media world and in the Hispanic community helped him make Time’s cover. Time printed five covers; the other names were Supreme Court Justice Ruth Bader Ginsburg, musician Kanye West, dancer Misty Copeland, and actor Bradley Cooper.

Ramos ssid he felt the magazine chose him for one of the covers in order to represent the Hispanic community and immigrants.

“It’s simply a symbolic choice. I don’t think it’s me,” Ramos said. “Time is choosing these groups through me.”

According to Time, the choice to have Ramos on the cover really spoke to the influence the anchor has within the Latino community and throughout the country.

“He’s a trusted voice for millions of Americans, and his perspective on issues like immigration will be hugely influential in the run-up to the 2016 presidential election,” Time’s deputy managing editor, Radhika Jones said.

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Ramos, who was born in Mexico City, appears on Spanish-speaking news shows like Univision’s “Notciero Univision” and “Al Punto,” two of most widely watched Spanish language news shows. In addition, he hosts the English-language Fusion network show “America with Jorge Ramos.”

The anchor turned heads recently for his intense interview with President Obama regarding Immigration reform along with showing the hardships of immigrants by swimming across the Rio Grande with his camera crew.

Ramos, 57, has been often called the “Walter Cronkite of Latino America,” according to the New York Times. Yet, making the cover of Time 100 is a breakout moment for the anchor and his young Fusion network.

Fusion, which is Disney (DIS) and Univision’s cable network aiming to reach millennials on TV and online, was launched two years ago and is largely undiscovered.

Univision and Fusion’s expectation for 2016

Ramos has spoken highly of Fusion’s potential, telling CNN’s Brian Stelter in September that the media company was “a bridge to the future.”

“In 2016, no one is going to be able to make it to the White House without Fusion or Univision,” Ramos said last week, speaking to the networks´ reach to Latino audiences.

In the Time 100 piece about Ramos, the anchor received glowing words from fellow journalist Christiane Amanpour of CNN.

“He says he asks every question as if it’s his last, determined to get an answer or go down trying,” Amanpour wrote. “He knows he has a voice and is not afraid to use it.”

Ramos is considered by many in the media landscape to be one of the most influential journalists heading into the 2016 presidential election.

Univision and Fusion have worked hard to promote Ramos, and his inclusion in the Time 100 is a boost for both networks.

“With another presidential election coming up, if anyone can move this needle, Jorge Ramos can—and he must,” Amanpour added.

Telemundo Films Launching With Eva Longoria’s ‘Lowriders’

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By Dave McNary

NBCU Telemundo Enterprises is launching Telemundo Films to develop, produce, and market feature films in English and Spanish for the U.S. Hispanic market.

The unit, to be led by Telelmundo Network President Luis Silberwasser, will launch with the movie “Lowriders,” in partnership with Imagine Entertainment, Blumhouse Productions’ BH Tilt, and Universal Pictures. The film, which will debut on May 12, stars Eva Longoria, Demian Bichir, Melissa Benoist, Theo Rossi, Tony Revolori, and Gabriel Chavarria.

“Lowriders” opened the Los Angeles Film Festival in June. The drama focuses on the dynamics of a fractured family in East Los Angeles and centers on the world of customizing classic cars.

“Telemundo Films will allow us to leverage our expertise to expand our entertainment business into a new genre of storytelling,” said Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “We are excited to kick off this new venture in partnership with Imagine, Blumhouse, and Universal Pictures, and look forward to working with them to serve the vibrant movie-going Hispanic market.”

Directed by Ricardo de Montreuil, “Lowriders” was produced by Brian Grazer and Jason Blum. The release will be handled by BH Tilt, Blumhouse’s releasing label that utilizes specialized distribution and marketing strategies for films that serve specific audiences.

Thursday’s announcement noted that Hispanic moviegoers generated an estimated $2.6 billion in 2015. It also said that while Hispanics represent 17% of the population, they accounted for 23% of tickets sold. The demographic shows its strongest preference for action and adventure, followed by comedy and suspense.

Additionally, viewership of Telemundo has been on the upswing in the past few years and so the brand has more value as a marketing vehicle now.

Your Editor Champions: Both languages define us. Thursdays: 

Vme TV Inspires Heart, Hope and Rock & Roll with Documentary ‘No Evidence of Disease’

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Vme TV, the national Spanish-language television network affiliated with public television stations, will broadcast “No Evidence of Disease (N.E.D.),” an award-winning one-hour, life-changing documentary about music, medicine and the struggle for survival produced by Spark Media. The documentary will air on Friday, April 10, 2015 at 10 p.m. E/P.

Stemming from the four words all cancer patients yearn to hear, the documentary tells the all-too-real story of six surgeons who turn into rock stars in an effort to create awareness of gynecologic cancers, a topic that remains largely unspoken today.

“As a broadcast network, we are able to share resources with our viewers across the nation and shed light on significant topics that affect their daily lives,” said Doris Vogelmann, Vme TV’s vice president of programming. “’No Evidence of Disease’” spotlights a hard-to-discuss disease and focuses on emotional experiences, courage and inspiration in a completely out-of-the-ordinary way.”

According to the Center for Disease Control (CDC), each year, approximately 71,500 women in the United States are diagnosed with gynecologic cancer. Moreover, the U.S. Department of Health and Human Services reports that Latinas have the highest rates of cervical cancer and are more likely to die from cervical cancer than their non-Hispanic white counterparts. A key factor behind this disparity is a lack of screening. Research shows that six in 10 cervical cancers occur in women who have never received a Pap test or have not been tested in the past five years.

20150406 PG3 Vme“The subject of below the belt cancers remains taboo, despite their increasing prevalence across the country. By broadcasting N.E.D. through Vme TV, we hope to break the wall of silence and truly make noise, to generate conversation among Latinas in the U.S., many of which have rarely or never had a Pap test and may not be aware of the symptoms they should be looking out for,” said Andrea Kalin, Director of the documentary.

“No Evidence of Disease” will join the roster of programs on Vme TV’s “Chronicles of Our Time” block, an anthology of social and historical documentaries. This block of educational programming focuses on history and inspirational stories, emphasizing that by understanding the past, a better future can be built.

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