Over The Top (OTT) platform YipTV has added celebrity network ¡HOLA! TV to its channel lineup in an effort to target Hispanics and multi-lingual audiences across the U.S.
YipTV is a broadband television service that brings live channel broadcasts from around the world to foreign-born viewers in the U.S. Company executives point out that HOLA TV’s viewership was a key driver of the partnership.
“When we chose to serve the 40 million multi-linguals living in the U.S. as our target market and were looking for sources of content that would readily appeal to them, ¡HOLA! TV was quickly a ‘no brainer’ for us,” says YipTV CEO Michael Tribolet.
¡HOLA! TV is the video extension of ¡HOLA! Magazine, a weekly Spanish-language magazine specializing in celebrity news which publishes 31 editions and boasts 20 million readers from more than 120 countries worldwide.
The network delivers 500 hours of original content including shows such as Mundo ¡HOLA!, ¡HOLA! Diario, ¡HOLA! Fashion, and ¡HOLA! Cinema plus series “El Tiempo entre Costuras,” “El Secreto del Puente Viejo,” and “Galerías Velvet.” Most of the program’s content is produced out of ¡HOLA! TV’s studios in Miami.
“New platforms such as OTT open additional avenues for content-delivery and we felt YipTV was a perfect next-generation outlet to broaden our reach to new audiences,” says Ignacio Sanz de Acedo, CEO of ¡HOLA! TV.
YipTV uses internet-based delivery technology to provide access to 17 free international channels. Currently, YipTV carries sports, news and entertainment networks from Latin America and Europe.
To strengthen its marketing efforts, YipTV has signed legendary soccer star Pelé to an exclusive brand ambassador agreement.